Gen Z Crypto Investment: The Role of FOMO, Influencer, Return, and Financial Literacy
DOI:
https://doi.org/10.55927/fintech.v3i4.110Keywords:
Fear of Missing Out, Influencer, Financial Literacy, CryptocurrencyAbstract
This research aims to analyse the effects of the fear of missing out, influencers, investment returns, and financial literacy on cryptocurrency investment decisions among Generation Z in Semarang City. The research background is based on the gap of the numbers of financial literacy and financial inclusion, and the decrease of transaction value of cryptocurrency. This research uses a causal quantitative approach, incorporating both primary and secondary data.. A sample of 113 respondents was obtained through a purposive sampling technique. Data analysis was conducted using multiple linear regression, the F-test, the t-test, and the coefficient of determination. The results showed that the four variables simultaneously and partially had a significant effect on Gen Z cryptocurrency investment decisions in Semarang City.
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