The Role of Human Resource Management in Improving Employee Engagement in the Digitalization Era

Abstract

The development of digitalization in the workplace has brought significant changes to human resource management (HRM), particularly in enhancing employee engagement, motivation, and productivity. This study aims to analyze the impact of digitalized HR managed by HRM on organizational performance, focusing on the use of technology in performance monitoring, reporting, and employee competency development. The research method employed is descriptive qualitative through observation, in-depth interviews, and document review, which are analyzed to understand employees’ experiences and perceptions as well as the effectiveness of the digital HR system. The results indicate that digitalized HR facilitates access to work information, provides real-time feedback, motivates employees, and supports data-driven decision-making by managers, thereby significantly improving organizational productivity and output quality. In conclusion, digitalized HR managed by HRM is not merely an administrative tool but a crucial strategy for building engagement, work efficiency, and a collaborative and sustainable work culture. It is recommended that organizations continue to develop digital HR systems with a personalized and data-driven approach and train employees to maximize their use.