The Influence of Financial Knowledge, Mental Accounting, Impulsivity, and Playing Intensity on In-Game Spending by Genshin Impact Players in Indonesia
DOI:
https://doi.org/10.55927/fintech.v4i1.195Keywords:
Financial Knowledge, Mental Accounting, Impulsivitas, Intensitas Bermain, Pengeluaran In-GameAbstract
This study aims to analyze the influence of financial knowledge, accounting mental, impulsivity, and playing intensity on in-game spending among Genshin Impact players in Indonesia. The research adopts a quantitative approach using an online questionnaire survey. A total of 105 eligible respondents were analyzed using multiple linear regression with SPSS. Validity tests, reliability tests, and classical assumption tests were conducted to ensure the appropriateness of the instruments and model. The results show that impulsivity and playing intensity have a positive and significant effect on in-game spending. Meanwhile, financial knowledge and mental accounting do not have a significant influence. Simultaneously, the four variables significantly affect in-game spending, with the model explaining 32.8 percent of the variance. These findings indicate that digital purchasing behavior in games is more strongly driven by psychological factors and engagement levels rather than rational considerations related to financial literacy.
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