The Influence of Peer Influence, Lifestyle and Financial Literacy on Saving Behavior with Self-control as a Moderation Variable in the Sandwich Generation
DOI:
https://doi.org/10.55927/fintech.v3i3.89Keywords:
Saving Behavior, Peer Influence, Lifestyle, Financial Literacy, Self-ControlAbstract
The increase in the dependency ratio provides additional challenges for the productive age group, especially in ensuring the economic sustainability of the family and meeting the needs of the generation that depends on them. This study aims to determine the effect of peer influence, lifestyle and financial literacy on saving behavior with self-control as a moderating variable in the sandwich generation in Surabaya City. This research uses quantitative methods with a causality approach. The sampling technique in this study was purposive sampling, with sample criteria being native residents of Surabaya City who bear the financial burden for themselves, parents and or in-laws, children and or relatives (O'Sullivan, 2014). This research uses questionnaires distributed online as a tool to collect data from 220 respondents. The distribution of questionnaires will be carried out through social media whatsapp, instagram, tiktok and twitter to reach the object of research, namely the sandwitch generation in Surabaya City. The results showed that peer influence, lifestyle, and financial literacy variables had a significant effect on the saving behavior of the sandwitch generation in Surabaya City.
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