Improving Beautypreneur Skills Through Creativity: A Study of the Effect of Natural Cosmetic Production Training on Rural Communities in East Java

Sri Dwiyanti; Luthfiyah Nurlaela; Maspiyah Maspiyah; Farid Baskoro; Dimas Arya Soeadyfa Fridyatama Fridyatama

doi:10.55927/esa.v4i2.26

Authors

Sri Dwiyanti Universitas Negeri Surabaya
Luthfiyah Nurlaela Universitas Negeri Surabaya
Maspiyah Maspiyah Universitas Negeri Surabaya
Farid Baskoro Universitas Negeri Surabaya
Dimas Arya Soeadyfa Fridyatama Fridyatama Politeknik Penerbangan Surabaya

DOI:

https://doi.org/10.55927/esa.v4i2.26

Keywords:

Beautypreneur, Creativity, Training, Natural Cosmetics, Beauty Entrepreneurship

Abstract

The success of a beautypreneur is not only determined by technical skills, but also by creativity in creating innovative products that are in line with market trends. This study aims to analyze the effect of natural cosmetic manufacturing training on improving beautypreneur skills through creativity. The research method used is quantitative with a quasi-experimental design, involving training participants consisting of prospective beautypreneurs and beauty business actors. Data were collected through pre-tests and post-tests to measure changes in participants' abilities in developing natural cosmetic products. The results of the study showed that training in making natural cosmetics significantly increased participants' creativity in creating unique products with high sales value. In addition, the increase in creativity had a positive impact on the ability of beautypreneurs to identify business opportunities, develop marketing strategies, and increase competitiveness in the beauty industry. These findings indicate that creativity-based training can be an effective strategy in improving beautypreneur competence and supporting economic growth based on natural products.

Author Biography

Farid Baskoro, Universitas Negeri Surabaya

Surabaya State University

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