The Role of Digital Transformation in Linking Organizational Ambidexterity and Business Resilience to MSME Performance: Evidence from the Culinary Sector in Medan, Indonesia
DOI:
https://doi.org/10.55927/marcopolo.v3i10.168Keywords:
Ambidexterity Organizational, Business Resilience, Digital Transformation, MSME Culinary, Business PerformanceAbstract
This study investigates the mediating role of digital transformation in linking organizational ambidexterity and business resilience to the performance of culinary MSMEs in Medan, Indonesia. Employing a quantitative method and a second-order analysis using the embedded two-stage approach in SEM-PLS, data were collected from 160 respondents. The results demonstrate that organizational ambidexterity and business resilience significantly improve MSME performance. Furthermore, digital transformation not only has a direct positive impact but also partially mediates the relationship between these dynamic capabilities and performance. The findings highlight that integrating innovation, resilience, and digital adoption is crucial for enhancing the competitiveness and sustainability of MSMEs in a volatile business environment.
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