The Place of Advert in Herbal Medicine and Provision of Health Care System in Nigeria

Micheal A. Nza-Ayang; Olimma Benedette Ngozi; Urenna Chidinma Okamgba

doi:10.55927/marcopolo.v3i4.51

Authors

Micheal A. Nza-Ayang University of Cross River State
Olimma Benedette Ngozi Tansian University Umunya Anambra State
Urenna Chidinma Okamgba Nnamdi Azikiwe University

DOI:

https://doi.org/10.55927/marcopolo.v3i4.51

Keywords:

Herbal Medicine, Health Care System, Nigeria

Abstract

Countries of the world find it necessary to harness all health care resources to enable them effectively promote good health care, based on the study and analysis which revealed that advertising was very much part of the awareness creation of the use of herbal medicine. The advertisement message informed viewed about the curative potencies of the herbal medicine. Some of the respondents had problems with the messages of the advertisement content describing them as exaggerated. The study also demonstrated that users of herbal medicine in the study area perceived herbal medicine to be effective with limited or no side effects. And based on the findings the paper made some recommendations amongst which were that there should be future research on the comparative study of viewer’s perception between herbal and orthodox medicines should be conducted so as to help researchers and herbal medicine producers to be properly guided.

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