Innovation in the Management of Karya Cilegon Mandiri Producer Cooperative (KPKCM) to Enhance the Competitiveness of Palm Sugar Products in the National Market

Vera Maria; Rika Hayatuna Dzil Izzati; Muhammad Rifa'i Farmahsyad; Ahyarani Karimah; Syaeful Hidayat; Nuzul Rahmat Syabana; Fransisca Evelyn Silaen; Moch Ikhsan Nugraha

doi:10.55927/marcopolo.v3i4.61

Authors

Vera Maria Universitas Sultan Ageng Tirtayasa
Rika Hayatuna Dzil Izzati Universitas Sultan Ageng Tirtayasa
Muhammad Rifa'i Farmahsyad Universitas Sultan Ageng Tirtayasa
Ahyarani Karimah Universitas Sultan Ageng Tirtayasa
Syaeful Hidayat Universitas Sultan Ageng Tirtayasa
Nuzul Rahmat Syabana Universitas Sultan Ageng Tirtayasa
Fransisca Evelyn Silaen Universitas Sultan Ageng Tirtayasa
Moch Ikhsan Nugraha Universitas Sultan Ageng Tirtayasa

DOI:

https://doi.org/10.55927/marcopolo.v3i4.61

Keywords:

Cooperative, Management Innovation, Palm Sugar, MSMEs, Export

Abstract

Koperasi Produsen Karya Cilegon Mandiri (KPKCM) is a producer cooperative established in June 2023 that specializes in processing palm sugar under the brand Berkah Sari Manis (BSM). KPKCM applies innovative management through member involvement in decision-making, product diversification, and brand identity strengthening. Digital technology is utilized in marketing, inventory recording, and internal communication. Member capacity is enhanced through regular training. In marketing, KPKCM expands distribution reach and prepares an export plan based on consistent standards and product quality. These innovations have successfully strengthened KPKCM’s position in the national market.

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